What is Digital PR

Digital PR is very similar to traditional PR in the sense that it’s about influencing people rather than buying placement for brand content. The influence could result in a story in a magazine, newspaper or blog. It could also result in other online pick-up, including social media and viral sharing.

Typically, when people talk about traditional PR, they are referring to traditional mass media: newspapers, TV, radio and magazines. All PR practitioners these days undertake a mix of digital PR and mass old media, depending upon the goals of the campaign. It is no longer regarded as a separate specialisation. For example PR media releases usually requires a degree of SEO expertise.

Digital PR is particularly powerful to use in influencer strategies. It can be used to focus on:

• Columnists & traditional writers (just like traditional PR)

• Bloggers: personal & professional

• Websites & brand sites

• Twitter users (based on their followings and interests)

• Social media users: Facebook, Instagram, Google Plus, Pinterest,

• Awards, events and exhibitions

• Directories, lists and organizations

• Web searchers

The outreach for online PR may be both direct & indirect. The business can employ hashtags and keywords alongside email and snail mail. It is important to remember that at the heart of both traditional and online PR is story-telling.

This is never going away; human beings are wired to remember stories and good story-telling and quality diverse content centred around a story theme, helps position stories for absorption, both online and off.